Lots for Tots is a local magazine for parents with children under five. It currently distributes to circa 30,000 parents around Derbyshire, East Staffordshire & North West Leicestershire with plans to franchise at the latter end of 2011. Inside the magazine are local family friendly events, businesses & places to go with children. Uniquely it also lists local toddler groups & classes by area so parents can always find something to do. The magazine is also published online so always accessible.
Lots for Tots is unique in that it is the only magazine that distributes specifically to parents with this age range of children, allowing the information to be more detailed & relevant to the reader. This works fantastically for the advertiser as the target market is so focussed. The Bump to FIve Show was launched in Derby 2010 & is an annual show for the Lots for Tots market with up to 2,000 visitors & 100 stalls & activities.
