If you’re a small business or start-up, getting free, credible PR is vital. Why? Because not only can you save on a potentially hefty advertising cost, but it also enables you to get an invaluable credibility that money simply cannot buy. After all, if someone else says you’re great, it carries much more weight than you saying it about yourself.
But the biggest challenge you may face is knowing if you have a business story.
At HK Communications, we offer PR 101 advice to small businesses and start-ups to help them become their own PR experts and save on big agency fees. Through this work, two common issues consistently crop up:
A) A business doesn’t think the media will be interested in hearing about their news.
B) A business thinks they’ve got a great story, but they pitch it to multiple publications and they’re greeted by a radio silence.
So first things first, we’re solving the key issue for you – finding the story in your business. We’ve created a blueprint of all the questions you should be asking yourself about your business to establish the stories that are newsworthy. Without this, you’ll be wandering aimlessly between scenario A and B.
We’ve also detailed relatable examples so you can see how other businesses use such stories.
To find a story that you have in your business that the media will love, download our storyfinding toolkit here.