This video explains the difference between PR and advertising, two things which often get confused! I reveal the core variations, including cost, how an advert looks in comparison to a PR story, and the pros and cons of both (i.e. credibility vs control!).
This video is ideal for a startup or small business looking at doing their own PR, as you can get to grips with the basics, and learn that it IS possible to get great publicity for yourself, without breaking the bank!
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To find a story in your business, download my free storyfinding toolkit here: http://diy-pr-101.teachable.com/p/how-to-find-pr-gold-in-your-business.