Amanda Cullen

Business Coach

07557 416714

WIBN Groups


I am a business coach and my aim is to ‘make business simpler’ for my clients.

I help small business owners articulate their business challenges in such a way that the multitude of hats they wear become less confusing. They are then able to focus clearly on what they want to achieve, how they want to achieve it, and what the priorities are. This leads to clear goal-setting, and I hold my clients accountable to ensure they move forward!

I offer 1:1 coaching in person in London and by Skype or phone worldwide (I’ve had clients in the US, Canada, Spain, Switzerland, Germany and Croatia). I also regularly run workshops in London, details of which can be found on the Workshops page on my website.

Before training as a coach I spent most of my career as a consultant in the pensions industry, including 10 years as a partner with global consulting firm, Mercer. I led businesses with large teams and managed significant client relationships.

About 5 years ago I realised that my skills and values were diverging from those of my employer and the industry, and after some soul-searching I retrained as a coach with the Coaches Training Institute. I established Coaching with Amanda in 2013, and left corporate life a year later.

Posts by this member


Managing Risks – made simpler

Do you worry about what could go wrong with your business? The best way to stop worrying is to [...]

Taking risks in your business? 5 simple steps to keep them under control

Do you take risks in your business? Of course you do. Without risk, there can be no reward. But it [...]

Networking – made simpler: Tuesday 25 July 10.30-1.30

Do you find networking difficult? Maybe you’re not sure how to use it, where to go, what to [...]

10 Top Tips to Maximise your Productivity

It’s national  ‘Work Wise’ week this month and I’m sharing my favourite productivity [...]

4 Key Steps to Business Success

“I believe that people make their own luck by great preparation and good strategy.” Jack [...]

Love your job every day (thanks to the 3 bucket challenge!)

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is [...]

One quick exercise to get a stronger and more successful team

A little while ago I took a trustee board through a very simple exercise which, though creative and [...]

4 Ways to say NO at work

No is a very small word. But not being able to say it at work could have big implications. If [...]