There are a number of reasons why you should be blogging for your business, but I thought I would stick with what I feel are the Top 3.
(1) Your Blog tells people you are the Expert!
You have a website, or should do if you are in business. This is a must have. But this only incorporates the informative side of your business – how people can contact you, your products and services etc. A Blog can be instrumental in telling more about what you know. It showcases your Expertise, your Knowledge and your KnowHow. This is so important because a blog written correctly will let your new audience know that you ‘know your stuff’. A blog or information post can be the difference between a potential new client choosing you above any of your competitors.
For example, are you a personal trainer? Who better to let people know the right way to do a squat or what vegetables are better than others. Tell people, educate people.
(2) You become a real person!
How many times do you wonder if when you reach a website it is real? OK maybe this doesn’t happen very often – but it does happen. When you create a blog, you become real to someone reading your posts – especially if you create some video content within your blog or bring something personal about you into what you are writing.
For example, if you are a hairdresser and you have experienced a bad hairday or perhaps had a bad experienceyourself in the past with a hairdresser, this will only help your customer base know that you understand how important it is to have a hairdresser who cares, who knows. Be yourself in your blog.
(3) You are helping others!
In business, we have already helped others using our service or product, but how do others know this? By creating a list of your services or products you will instantly have the basis for a number of blog posts. In these posts, create an overview of how a service or product can help but also provide a case study. When someone reads this post, they can then resonate with how you have already assisted someone else with the same condition or issue they are having.
For example, you are an IT expert and you have helped a client restore their laptop which wasn’t charging. Provide a case study and information on why this might be happening. It will not only assist someone else who may be wondering why this might be happening to them but with someone showing their expertise, you will be first on their list if they are seeking additional advice or assistance.
Blogging is important for your business but it does need to be done right to be successful. Have you set up a blog for your business? If not, there is no time like the present to get started.
Happy blogging everyone.
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