5 Ways hiring a digital marketing consultant could save you time and money

Mandy Hopkins is an experienced freelance digital marketing consultant who works with small business owners and self-employed professionals in Nottinghamshire.

If you run a small business, you’ll want to spend as much time as possible on the day job. That’s why it makes sense to outsource activities like bookkeeping and IT maintenance. But there are lots of other benefits to using freelancers! In this article, I look at five ways hiring a freelance digital marketing consultant could save you time and money.

1.It costs less than employing someone full-time

Unless your business has serious digital marketing needs, you don’t need someone working on them full-time, as there’s a risk they’ll end up not having enough work to keep them busy.  And of course, there are lots of other costs associated with hiring staff, too, such as National Insurance and pension contributions, sick pay, parental leave…The list goes on!

When you hire a freelance digital marketing consultant, you don’t need to worry about any of this. You simply pay them for the digital marketing services you want on an ad hoc or regular basis.

2. Your social media accounts will be well-managed

Social media is quite a niche area and it’s easy to get it wrong – or let it lapse. Outsourcing it to a digital marketing consultant means you know it will all be done properly.

Your consultant will have the experience to identify which platforms will work best for your business and create a robust strategy that gets the right messages to the right people.

3. You’ll have a website – and it’ll be kept up to date

If you don’t have a website, believe me – you need one! Unfortunately, if you’re not sure how to go about it or are short on time, it’s unlikely to happen.

That’s why it makes sense to let a digital marketing consultancy handle it. They’ll take care of the whole process – from researching a domain, to finding the right suppliers to design, build, optimise and write your website.

Once the site’s up and running, why not ask your consultant to manage and maintain it? They can help in all kinds of ways, from updating the content to providing Google Analytics reports that track site performance.

4. You’ll benefit from regular blog posts

Blogging can boost your online presence in many ways, from improving your search engine rankings to providing interesting content that keeps people coming back to your site.

However, you may not have the time to blog, or you might not know what to write about. A digital marketing consultant can research suitable topics, draft content and source images. They’ll even upload and optimise your blogs.

5. You can enjoy the advantages of email marketing

Did you know that MailChimp lets you contact up to 2,000 people every day for free? That’s great! But if you want to use it, you’ll need to create an email template, upload your contacts and write and send regular emails.

This isn’t difficult, but it can be time-consuming. The good news is: your digital marketing consultant can manage it all for you.

Like to know more?

You can call Mandy on 01636 922 747 or or complete her online form to book a FREE one-hour digital marketing consultation.