What if without even being aware of it, the way you were presenting your ideas – the language you use, the length of your sentences, your use of grammar – was actually getting in the way of people engaging with your message?
When you write your marketing content – emails, websites, social media etc – don’t make people think too hard. If your target audience needs to work to understand your message, you’re going to lose them.
If your text is too difficult or awkward to read then messages may not be engaged with or understood. However, if reading is too easy your audience might feel patronised or just plain bored.
It’s a tricky balance but you must get it right. Or you can ask a copywriter to do it for you 😉