So, first things first, let’s get one thing straight…I am 25. I am a millennial. I grew up in the digital age. So I am not insensitive to the assumption that I am some form of Social Media guru. Frankly, in a life of hard knocks sometimes it really is nice to be recognised…however erroneous.
In truth, my efforts at using Social Media for business have been, by and large, a resounding failure. It would seem that using Facebook to chat with my friends is radically different from using it to connect with potential customers. The same goes for Instagram. Which is why plenty of companies – big and small – hire social media managers to create targeted content that they intellegently share. As I have learnt a haphazard DIY approach, such as the one I have beautifully modelled, is not desperately helpful.
However, that being said for a sole trader, such as myself, who is in digital marketing. I should be able to do this. So I have started exploring, listening and actually thinking about my Social Media plan for 2018 and here is what I have learnt so far.
- Money talks
Sadly, I really do think that without boosting posts on Facebook you simply cannot expect to get any real traction or gain any new likes. Having made a few half-hearted efforts to boost my own posts, shockingly without making any real effort to target them, I have recently been helping a charity with their social media. Whilst their page is far far more important than my own, by sitting down and carefully curating who their posts have gone out to – we have seen a fantastic uptake in likes and engagement. It doesn’t need to be a huge amount either….start with £15 and see how it goes.