Fun Fact: There are 2.9 MILLION new blog posts on WordPress EVERY DAY! That’s not counting new content on other platforms such as Blogger, Medium, Tumblr, Hubspot etc as well as business websites. That’s a LOT of content, meaning the old-school “Publish and Pray” strategy won’t work.
Creating new content on a regular basis is exactly what search engines are looking for but you need to let people know its there. Share it around. Actively promote it via social media, emails and newsletters. Good content deserves an audience so go out and find it!
Your website needs to be a living, breathing entity. Every time you update your website you are enhancing your visitor experience and keeping it on the search engine radar. A “static” website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. Don’t let that happen to you.