Are you confident about bringing in clients?

Do the words rainmaking, networking, business development strike fear in you?

If they do, here are 5 tips to start off you on rainmaking magic:

  1. Plan your rainmaking strategy. What do you want out of your networking? Meet new people, find new clients, get new business, or meet introducers? Knowing what you want makes your networking easier to plan for and bring in results.
  2. Find out all you can about each strategy. Once you have decided which types of rainmaking strategies you are going to follow, find out the best way to succeed in those areas. Can you post constantly on LinkedIn or how do you extricate yourself from a conversation at a drinks event? Remember point 1 as well. Plan ahead.
  3. Repeat, repeat, repeat. Doing it once doesn’t work. Consistent, regular activity does. It’s hard work, but no one said it was going to be easy.
  4. Rehearse, rehearse, rehearse. Have your elevator pitch or one-liner ready. If anyone asks, can you describe what you do in ten words or less? Also prepare a short introduction to what you do at hand. Then when asked to explain in a bit more detail, you have your pitch ready.
  5. Follow up. It’s great. You’ve started to attend these events, or gone online to update everyone regularly. But don’t forget, when all is done, to follow up. Ask for a one to one meeting or telephone call.

Want to build an effective network and stop feeling like you can’t be an fantastic rainmaker? Contact me at [email protected] or +44 (0)7425 179 984 for your no obligation Attain Brilliant Clients coaching session on how you can build an effective network to build up your client base.

Sign up for my newsletter on tips and strategies on how to build a profitable and sustainable legal practice at or email me at [email protected] with “sign me up!” in the subject line and I will happily do it for you.

Fern is a qualified coach and an experienced lawyer with business development experience. For testimonials and more information about her services check her out at