Google’s latest algorithm update “BERT” has landed – their biggest one for the last 5 years. As a Google user, you should see more accurate results for your searches because Google will now look at the entire search phrase rather than isolated words.
As a website owner you will need to have lots of well-written content and long-form guides that answer the questions asked by your target audience (assuming you know what they are). If you already do this then you should see traffic increase. But if your site is a little light on quality content, then it might me time to give me a call.