When you meet someone for the first time, you look at their face, is it a face that attracts your attention? Is it a smiling face? How they are dressed, and as incorrect as it may be, good or bad, you make an assumption about that person. The decision you have just made has been made in your subconscious mind without you realising it. Its then taken five seconds to come into your conscious thought and you express what has already been triggered in your subconscious mind. So how does all this create a brand? Let’s start with visualising your brand. If you can think of your brand as a person, it makes it easier to define. After all a brand is a personality.

The face you were drawn to…think of your logo as the smile on that face, the face that is unique, individual, and says something about that person. How the person is dressed is how your brand looks visually. How that person interacts and mingles is how your brand interacts and mingles with your potential audience. Who does that person reach out to and touch, that is the target market. And at the centre of it all is that person’s heart. Branding is hugely emotional, and without the power of an emotion, you are going to struggle to make yourself heard…READ MORE on