To build a brand, you need to know two things;
1. What are the core and extended values of your business
2. What are the benefits to your customers or clients.
Your core values will be your quality, uniqueness, your differentiator, what is good about you, why are you doing this, and how do you relate that to your audience. Your extended values are the things that people see and hear about you, how you look, what you say, how you say it, your personality, how others feel about you, your history, and your credibility…think of it as your arms outstretched, reaching out, and ask who is touching your hand…If this is a subject that interests you please CONTINUE READING HERE