Communication – should we go back to basics?

Over the years it has been fascinating to see how communications have changed and how we use language to communicate. I can remember spending many hours getting very frustrated with mail merge, printing off letters by the hundred and stuffing envelopes ready for post office. Now using systems such as Mailchimp we can send out correspondence to hundreds of contacts at the click of a button.

Even how we communicate with friends and family has changed. Once upon a time we would set aside time to write to a friend, probably having spent a lot of time at some point choosing just the right paper and envelopes. Now we send short text messages in ‘text’ speak, or quickly comment on or like a Facebook post. We even send birthday and Christmas cards electronically.

So have we evolved?  Sometimes I think we have abandoned traditional communication methods not necessarily for the best

That is why I am pleased to see that week commencing 21-27th Sept is National Thinking of You Week. The objective is to encourage people to ‘think’ of people they haven’t been in contact with and reach out to them. Do you remember the last time you sent a handwritten card or letter?  How do you feel when one arrives at home addressed to you? I bet you smile and feel just a little bit excited.

This doesn’t just have to be about friends and family. Think about your business – are there people on your database you have not interacted with for ages? Why not use this special week to focus a handful of contacts and connect back with them. Not by bulk email. Be daring – pick up the phone and talk! You really might be surprised at the results.