What is Digital Marketing?
Digital marketing is all the activity you do on the internet in order to find new clients or customers and keep visiting clients or customers loyal to you. It covers everything from your website, your presence on Google to how you communicate via email and through social media.
Your website is effectively your shop front window and so should be your most prized online possession. A good website can convert the most conservative buyer into a customer, a bad website can disengage the easiest customer. Building a website with usability and SEO in mind is a difficult task but is well worth the extra investment.
Search engines have become a crucial channel in digital marketing. Everyone uses Google and so it is important that you master your presence on this powerful search engine. There are three ways to do this- advertising, Search Engine Optimisation and local search.
- AdvertisingGoogle AdWords enables you to pay to have a page one presence on Google. Depending on your industry, there may be many advertisers and the more competition you have, the more expensive it becomes.
- Search Engine OptimisationSearch Engine Optimisation (SEO) is the process of enhancing your website and putting it in the strongest position to boost your rankings on search engines like Google. Content is really important for SEO and so blogging and garnering external links that point traffic to your website are both crucial for good results.
- Local SearchLocal search is a great channel for any local business. It is the process of using Google My Business listings to achieve a page one presence on Google.
Email marketing is a great way of engaging new and existing customers to keep them loyal to your brand. Monthly emails for example enable you to touch your existing customers and provide useful information on offers and new products or services.
Social Media Management
Most business owners have come to accept that social media is an essential way to market your business online- like email it allows you to touch your existing customers and keep them engaged and loyal to your brand but, additionally, it allows you to reach potential customers too! Not all social media networks are necessary for every business and finding the rights ones for yours will make your social media marketing much more effective. Posting regularly is crucial to making social media work for you.
Social Media Advertising
Social media advertising is a little bit like AdWords but for social media. It allows you to reach audiences that do not already know about you and promote events, offers and products.
To find out more about how digital marketing can help your business, get in touch!