Finding your Brand Soul Essence and how to do Emotion Mapping

Today I used my 5  minute spotlight at the Chalfonts and Amersham group to present how to harness your Brand Soul Essence in your social media and explained the process behind Emotion Mapping.

When considering your social media you need to think the way the big brands do, such as Nike or Starbucks. If you can work out your Brand Soul Essence you can create a powerfully magnetic brand that coverts on social media.