In this brand new BBC Daytime format, ordinary members of the public will positively change the lives of others by giving them the gift of a lifetime. The benefactors are ordinary people who have battled hardships in their lives and now want to reward those who helped them when they were in their hour of need, or people suffering similar set-backs today. This phenomenon of ‘nostalgia giving’ is on the rise with the baby-boomer generation who have the means and desire to make a positive social contribution.
Going Back, Giving Back will have an incredible story at the heart of each episode. Led by a presenter, contributors will retrace their personal history, to help them make the momentous decision about where to donate their life-changing gift.
Each episode of Going Back, Giving Back will be packed full of surprises, from emotional reunions with long-lost friends to tear-jerking moments as contributors come to the realisation of how their own lives could have turned out very differently. They’ll evoke powerful memories of the past as they revisit the scenes of pivotal events that made them the person they are today.
I thought perhaps your organisation might have access to potential people in this position who may be interested in taking part in the programme. Perhaps you have a mailing list or website etc where we might be able to put a ‘shout out’ for example:
“We are delighted that documentary film producers ITN Productions have asked us whether any of our members would like to get involved in a series that will be shown on BBC1.
Is there a cause close to your heart? In the past has someone been very kind to you? Or has someone or a charity changed your life? Would you consider making a donation to a good cause, which in turn will make a difference to someone? Ideally you will be looking to donate more than £1,000, there is no top limit.
The programme will feature people who are looking to donate to a worthy cause, but perhaps need some guidance as to where that money should go. Or it may be that something happened in your past and you have a clear idea of who you wish to donate to.
The show, which will be hosted by a presenter, will essentially follow your ‘giving journey’. The first programme will be filmed in the next few weeks. After this – filming will continue throughout the summer.
If you would like to be part of the show then ITN Productions would love to hear from you. Please get in touch with me at [email protected] or call me on 0207 430 4586.”
Let me know your thoughts,
Very best wishes