We’ve been advising our clients for years to create a free Google My Business listing (previously known as Google Maps and Google Places). Why? Because you can appear on the first page of Google for local searches, without doing any work to your website whatsoever! It is also a fantastic free tool that helps you to raise your profile online. Now you can add even more information to your listing by adding posts <read our blog about Google My Business posts>. In this post we’d like to share the importance of collecting reviews against your Google My Business listing and how to do this easily.
It takes just a few minutes to create a listing. Go to https://www.google.co.uk/business/go/ and follow the step-by-step instructions. Please ensure that your listing is 100% complete and that you include some photos. Reviews are also really important as they will help to raise your profile and they will also tell other potential clients what to expect from your services.
It’s even easier to ask your clients for a review, simply send them a shortened link, straight through to your listing. Here’s how:
To create a link, you’ll need to get the Place ID for your business. To get your Place ID:
- Go to the Google Places API.
- Enter your business information in the “Enter a location” field at the top of the map.
- Click your business name in the list that appears.
- Your Place ID will appear on the map, beneath your business name.
Add your Place ID to the following URL to create your link:
Using our listing as an example, the URL with the Place ID added would be:
Now just shorten this URL, so you can easily send this out to clients. Hootsuite has a URL shortening tool built in which is very handy. You can also use the websites tinyurl.com and bit.ly for free. The above link, now becomes: http://ow.ly/KcL930fQYtv. Once you have reviews, ensure you respond to each review (whether it’s good or bad). If you want to remove a review, the best thing to do is ask the person who wrote the review to remove it. You can now click on this link and write a review for One to Three Marketing Solutions!
As Google collects more and more information on Google My Business listings, we really think this is one to watch for 2018. So don’t miss out! Ensure you have a listing, make it as complete as possible and start asking for reviews. Please note that you need to have a Google account in order to add reviews.