How SMART are your goals for 2018?

Recently I attended the final part of my Master Coach course.  Each day had its own merit and days 1-4 passed without a doubt. Day 5 …. to pass I had to complete a walk on broken glass without cutting my feet! Long story short – I passed with ease and I wasn’t even nervous when it came to it!! 

Why? Because I had a goal, I followed a process and not achieving it didn’t even come into question!

I’m sure many of you that have enjoyed success this year have stepped into the unknown – where the magic happens, to allow you to achieve your goals for the year.   So 2017 is nearly over and onto goal setting for the coming year!

Why are goals important in business? (Or life in general !!) Well Goals are powerful – they are the oxygen of our dreams.  They provide focus, direction and motivation. Without knowing where you want to go – how can you ever get there? They are the first and last steps in every journey. First consider what you want to achieve and then fully commit to it! Did you know you are 50% more likely to achieve a goal if it is written down!

Questions to ask yourself when setting your goals and objectives are:

What exactly do I want to achieve?

Why do I want to do it?

Where? (home work abroad ….)


By when?

Who with – if anyone?

You can use goal setting to set 5 year or even lifetime goals and then break them down into smaller goals or steps towards the overall objective.


Overall Objective : By the beginning of 2020 – I want to be running my own event planning business

Goals: – Gain a certificate in event planning by 30th September 2018

– Gain experience of event planning by volunteering to assist with the Company conference Jan 2019 and summer       ball in July 2019

– Plan, organise and execute my Parents 50th Anniversary party in March 2019

I’m sure we have all heard of SMART goal setting. My SMART Sheet is slightly different from the norm. and you’ll see when your reach R

Specific Make sure your Goal is not vague. Be very specific with it.

Measurable Make sure you can measure your successes or how will you know you’ve achieved your goal?

Achievable – Make sure your goals are achievable. Make them realistic but not too easy!

Rewarding – Ah!! Yes rewarding.  I don’t use the usual Realistic; its the same as achievable in my book so I coach my Clients to use rewarding.  How are you going to reward yourself once you have achieved your goal?

Time Based – When are you aiming to achieve this by.  Be specific and give yourself a date to have reached your goal by.  Its no good saying – In 1 year.  Its too vague – give yourself an actual date and a time if you’re brave enough!

So Lets start with


Whats the difference between – A Goal and A Good Idea?

When there are no criteria for measurement, it is simply something you want, a wish, a preference, a good idea. To engage your subconscious mind, a goal or objective has to be specific & measurable. Here are a few examples of good goals to give you more clarity. 

Setting Goals For Weight Loss and Health

Good Idea: I want to lose weight.

Goal: I will have lost 2 stone by 20.00 31st August 2018

Setting Leadership and Business Goals

Good Idea: I need to increase my Client base.

Goal: I will increase my Client base by 20 trading clients by 17.00 on 30th June 2018

Get the idea?



How are you going to measure your achievements?  How will you know how well you are doing or if you have smashed your goals?  You need to be able to measure them. 

When we talk about measuring success then its more than just a number or a measure of something.  It’s also about being able to ascertain this number objectively.


For Weight Loss and Health Goals Measuring:

Non Measurable: My friends will say I look thinner – this is not measurable as it is subjective

Measurable: My weight will reduce from 13 stone to 11 stone

For Leadership and Business Goals Measuring:

Non Measurable: My database will increase – this is not measurable as its too vague.

Measurable:  My Client base will increase from 120 to 140 trading clients



Goals must stretch and challenge you – or whats the point? But there is nothing worse than setting a goal that is completely out of reach. If its unattainable then its demoralising and you just won’t try!

You need to weigh the effort, time and other costs of your goal against the gains and the other obligations and priorities you have in life.  Who is responsible for achieving it – is it just you or are you reliant on others for it to be a success?  What factors may prevent you from achieving it?

That doesn’t mean that you can’t take something that seems impossible and make it happen by planning smartly and going for it!  There’s absolutely nothing wrong with shooting for the stars. 

For Example – if you aim to make your business 5 times as efficient in 2018 as it was this year with minimal added cost involved, how bad is really it when you only reach 25% of your goal target. Still not too bad – its still a huge improvement after all!

So – weigh it up and if its achievable then write down how you are going to do it.

For Weight Loss and Health Goals:

Example: I am going to cut out all carbs from my lunch and evening meal starting Fri 9th Dec 2017

For Leadership and Business Goals:

Example:  I am going to attend an additional 4 new prospect meetings every week starting Mon 12th Dec 2017


Rewarding (Or Recognition!)

There is nothing better to keep you on track than to know you are rewarding yourself with something exciting and special when you  have achieved your goal.  It’s like a double whammy – not only do you feel amazing having accomplished what you set out to do, but you are also treating yourself for being so bloody awesome!

So – once you’re done – buy those expensive shoes, the handbag.  Treat yourself to that Spa day or that weekend away in St Tropez!  Whatever it is remember you’ve earned it.

and finally …….


Time Based

Anyone can set goals, but if it lacks realistic timing then the chances are you’re not going to succeed.

Providing a target date for delivering success is imperative. Ask yourself specific questions about the goal deadline and what can be accomplished within that time period.

Also, if the goal is going to take 12 months to complete, then it may be useful to define what should be achieved half-way through the process. You can do this by adding another specific goal in to define this stage of the process.  Providing time constraints focusses your mind and also creates a sense of urgency.

So – you’re all set!  Even if you’re not used to goal setting it doesn’t have to be difficult or far reaching.  Start off small and grow with your confidence. 


So my message to all you brilliant business women.  Remember, we did not wake up today to be mediocre.  We are not the housewives of WIBN County, we are fricking awesome business women who breathe fire and who, if we were not us – we would definitely want to be us!

Merry Christmas and here is to achieving GREAT things in 2018