We are all aware of how many challenges the global pandemic has presented for businesses over the last few months, and for most, the forthcoming months will be a real test of resilience.
If your business is getting back on its feet after difficult times, it is more than understandable that you will want to save pennies wherever possible and only invest money where you can see tangible outcomes.
While there are various marketing techniques out there for making your business visible to potential customers, some of the most cost-effective involve the use of digital marketing.
What I’m talking about specifically here is search engine optimisation (SEO).
SEO is the process of implementing various techniques that help your website to gain visibility and traffic through search engines like Google.
Think about when you search for a product on Google, what are the first websites that you see on the listings?
Each of the businesses you come across through searching something on Google has implemented time and effort into an SEO strategy to get them ranking higher than their competitors on search pages so that their customers see their business first.
One of my favourite analogies I’ve come across for learning how SEO works is to compare it to a library. Just in the way that a librarian might index books based on their category, title and their location within the library, Google works similarly with websites.
Google requires relevant information to index websites on its platform such as the title of your website pages, whether or not your website functions correctly and whether the keywords on a website offer the searcher enough relevant information for Google to rank a site on the results page.
Now, I hate to be the bearer of bad news, but if you’re not implementing an SEO strategy to help your business get in front of your customers when they search Google, it’s going to be really difficult to reach them organically and to gain purposeful website traffic.
Working in digital marketing, what I’ve found to be clear over the last few months is just how much we all rely on digital technologies to communicate, seek information and even make purchases.
According to Ofcom, internet usage levels reached a record high during the lockdown period due to the population being confined to their homes, and searches for ‘SEO’ have climbed over the last few months as business owners seek ways to reach their target audiences online.
While there is a lot that goes into an SEO strategy, the results can be huge. Implementing SEO now is a great way to stay competitive and can help your business get the visibility it deserves after a challenging few months.
If you’re a small business looking for ways to make your business more visible to your customers, increase website traffic or build brand trust, I’d love to speak with you about how we at Bigg can help!