Injecting some love into your 60-second pitch.
Seeing as it’s nearly Valentine’s Day, I’m on a mission to help you perfect your 60-second pitch, so that you deliver it with passion and make everyone fall in love with your business!
Your pitch is your time to shine. So, how do you go about giving it the right kind of attention?
The heart of your business
Step back for a minute and think about why you set up your business in the first place. What’s your purpose? What gets you out of bed in the morning? If your passion is getting lost in your pitch, then it’s time to give it a much-needed boost. Remember to be yourself and remind people what you love about your business.
It may seem obvious but it’s important to tell people what you actually do! In the desire to be memorable in a short space of time, it’s easy to miss out crucial detail and leave people confused. Just a quick, punchy, explanation is all that’s required, then you can get onto the juicy stuff!
A sure-fire way to breathe life into your pitch is to tell a story. Stories help to create an emotional connection and build trust, so they can be very powerful in your pitch. Use a recent project to demonstrate how you made a difference. Or you could share a success story, a testimonial, or a challenge which you overcame.
All the senses
A well-chosen prop or sample of your products is a brilliant way to engage with the group. It’s perfect for product-based businesses such as make-up and essential oils, but you could also show a photograph or magazine article. You could get really creative by bringing in a prop which represents an element of your business.
Take the next step
What do you want people to do after your pitch? Do you want people to refer you to a particular kind of business? Do you want more Facebook likes, more people on your workshop, or donations to a good cause? Be really specific and don’t be afraid to ask for help.
I’m looking forward to hearing your passion-filled pitches this month!
If you’d like to build a connection with a particular type of business, just drop me a line and I can introduce you to members across my groups.