It’s the most wonderful time of the year!

The mornings are chillier and Summer is coming to end, and with the new school term imminent, it’s the perfect opportunity to get back into work with a fresh outlook.

The next four months in my opinion are the most exciting for a marketer. It really is the most wonderful time of the year!

Why? Because there are so many opportunities to play on milestone events such as back to school, Halloween, Bonfire night, winter solstice and Christmas. We can use these calendar events to generate new business, keep in touch with current customers or just have some marketing fun.

But in order to make these events work for your business and drive the right results – you need to plan now because time is of the essence to make an impact and connect with your audience before they become overwhelmed with other ‘noise’.

So if it’s a campaign about prepping the garden for winter, shaping your mind and body for the festive season or spreading Christmas cheer with existing clients – start thinking about it now.

Christmas Day is only 18 weeks away (at the time of writing)! So let your ‘back to work’ marketing programme be ‘Ho Ho Ho’ not ‘Oh No No’.!