LinkedIn Masterclass with BONUS Personal Branding Workshop – April 23rd Dublin

This is a Masterclass and Workshop design specifically for all the wonderful WIBN Members.

This is a Hands-On LinkedIn Masterclass delivered by Carol O’Kelly, CEO of Redstorm. In a morning, you will develop a truly dynamic and targeted profile page which attracts the right people to you and your business. You will learn the robust marketing strategies the experts use to build business and personal brands on LinkedIn – specifically targeted for you.

We’ll look at how the current “Social Selling” focus of Big Brands can work for SMEs and examine the Four Pillars of Success to get “Social Selling” into your weekly schedules so you can see the effects immediately.

You’ll gain a thorough understanding of the new LinkedIn Landscape and the insider tips and tricks to make LinkedIn work for you and your business. So, you’ll need a laptop and a power cable!

We’ll also be spending time clarifying you, your business, your targets, your offerings, keywords and relevancy. Just to make sure you’re clear about it before you dive into LinkedIn content/strategy creation and to ensure your profile jumps out of all searches important and relevant to your business.

A powerful business-to-business marketing tool will be yours, making use of all the multi faceted tools available in the LinkedIn world.

As an addition, I will also run an interactive Personal Branding Workshop as part of the morning. This workshop has been run to great acclaim in London and NYC with Entrepreneurs and Executives alike (rrp $650). We all need to clearly understand who we are and to craft that story into a valuable Personal Brand. You will craft your Personal Brand Manifesto, Voice, Values and Relevancy – All ready to communicate that value to your network on LinkedIn.

Learning Outcomes:

  • Action Plans for building Powerful Personal Profiles
  • Clearly defined Personal Brand
  • Top Tips on successfully marketing your Personal Brand on LinkedIn
  • A review and update of your own business strategy
  • Clear Marketing Tactics used by experts to build valuable business with LinkedIn
  • LinkedIn Rich Media to bring your profile to life
  • An in-depth understanding of the new LinkedIn Landscape
  • Marketing Strategies and Tactics to work into your weekly schedules
  • Four Pillars of Success in “Social Selling”
  • How to incorporate Social Media into your marketing successfully

What You Get: 

Digital handout pack containing full slide deck presentation

  • Follow on Cheat Sheets to ensure that you maximise your learning
  • Workbooks on LinkedIn Strategy and Content RePurposing

What People are Saying About this Masterclass:

“The workshop on Personal Branding and LinkedIn was fabulous! Carol was fabulous! – Enthusiastic, Engaging, Charismatic, Personable – She made it thoroughly enjoyable whilst also informative and highly valuable. A “Must Attend” event!”
Jack B – FireEye

Was so impressed by Carol’s talk on LinkedIn to Success at the Amplify Digital Conference. Such an eloquent knowledgeable speaker and a really interesting immediately useful talk. I could see the whole room suddenly sit up, take notice and manically start taking notes and she’s been quoted non stop ever since on Twitter. Dying to book in now for a one to one workshop session if RedStorm run them again. Never knew LinkedIn could be so powerful. Thank you Carol.
Gill CF – Design and Motion Graphics – Sony

“Uniquely different, fun, challenging – By the end of the day I had a truly workable Strategy to bring my business forward”
Mark P, Director – HR Consultancy

“Thank you for the LinkedIn and Personal Branding Workshop on January 6th – It was an absolute inspiration” John W. – Mason Hayes Curran

“My eyes have been opened, my brain has been Redstormed!”
Karen P. – Knight Frank London

“As always, a massive congratulations on a superb Personal Branding/LinkedIn presentation. The content and delivery was outstanding, as always.”
Enterprise Ireland

“The most amazing course on how to effectively use LinkedIn!!! Implement it, measure engagements, corporate KPIs and introductions! Equally well delivered by Carol O’Kelly of Redstorm”
Paul S. – Rhodes Event Management

It’s easy to be an engaged audience when the presenter is so knowledgable, engaging, humorous and easy to listen to, well done Carol O’Kelly.
Fiona S – Corporate Wellbeing

One of the best seminars I have been to in years. Carol O’Kellyshows how linkedIn is so much more than posting your CV and making connections. Following this seminar it is very clear how business can be won using LinkedIn. Carol’s presentation is lively, inspiring and a must do for business people wanting to achieve.
Ursula T – Estate Agents


Presenter – Carol O’Kelly:

Carol O'Kelly

Strategic marketing and business development expert Carol O’Kelly ( has worked with many high profile development phase companies over almost 20 years, both in Ireland and the US. Carol has a reputation as a passionate and pioneering marketing entrepreneur, speaker, coach and business development mentor. A keen adopter of new marketing technologies, Carol has embraced Social Media platforms as a driving element in an untraditional and multi-faceted approach to branding, strategic marketing, business and personal development – providing actionable insights to those looking to build businesses, truly engage their audiences and leverage the full power of their marketing creativity for real results.




Founded in 2003, is a strategic marketing, branding, business development and social media agency. We make sure you go to market with the right message, aimed at the right people to make your business the best it can be.

With a reputation for innovative marketing, Redstorm is also in demand throughout the entrepreneurial community for business mentoring, personal branding and reputation development, email marketing, graphics, online design and development.

The company works closely with young brands, SMEs and established blue chip companies but specialises in successfully developing smaller owner-managed businesses.


Any questions?

Give Carol a call directly on 087 2476600