We all know the stats. LinkedIn profiles with a profile photo are seven times more likely to be viewed than those without. We all know that ‘people connect with people’. So why are so many people not uploading a photograph to their profile? Or why are so many people uploading poor quality images? Let’s face it, you might just about get away with a holiday snap or a selfie on your Twitter profile but LinkedIn, really?
So why is a headshot photo necessary?
Here are my top reasons why a headshot is necessary for LinkedIn.
Your photo very much represents Brand You. It’s your personal logo. Make it strong and professional because people will, rightly or wrongly, judge you on it.
It gives you credibility
There is a huge amount of spam out there, most of which are accounts with no photos or an image that’s so obviously a stock photo.
Employers or collaborators want to work with people who are up to date on skills and tech. So if everyone knows that you need a great image for social media why would you not have one? Not having one makes you look unprofessional and out of date.
Think in terms of your social media reach. If you’re connecting with people across multiple channels (Twitter, Instagram, Facebook, a company website), it’s a good shout to have the same image or a similar version of it across all platforms. People make decisions online in a matter of seconds. If they instantly recognise you from seeing a similar shot on your website or your Twitter profile, they’re more likely to connect. Don’t give them time to dither. If you think in terms of your social media footprint, you want your reach and recognition to be strong. Strengthen it by keeping your image consistent.
Have you seen how many John Smith’s there are on LinkedIn? 63,829 to be precise. When you search for someone on LinkedIn, the image that pops up next to their name really is a thumbnail, it’s tiny. You want your image to pop out and be instantly recognisable. Why make it difficult for people to recognise and connect with you?
LinkedIn has made it clear that profiles with photos next to them are seven times more likely to be clicked than profiles without photos. If you’re looking for a new role, the chances are your profile might not even be viewed because of the lack of image. And that person you so desperately want to connect with or be introduced to might pass you up as spam.
What Makes a Successful Profile Photo?
LinkedIn has specific requirements so check them out. Profile Photo Guidelines and Conditions.
· Use a head shot photo of yourself, not something or someone else.
· Make sure your image is clear without any distractions in the background.
· The look/style of the photo should be suitable for a professional platform like LinkedIn. You want to look the best you can whilst still getting your personality across.
Do get in touch if you’d like to discuss headshots and personal branding. I regularly work with photographers on personal branding shoots and would love to help!