Caroline Richardson

Communications Consultant

WIBN Groups


I have spent over 20 years in communications and PR – working in-house, freelance and for consultancies. I work for Arch Communications where we love to tell stories. Stories that get businesses and organisations noticed, build brands and promote what you have to offer.
Arch’s services range from high level marketing strategies, crisis handling and media training to news releases and copywriting. We offer communications support and advice across the public, private and voluntary sectors.
We support everyone from single-handed start-ups to big global brands and large public sector organisations.
And I bring a wealth of experience and skills in media handling, online media, campaigns, crisis management, writing and account handling. I’m also passionate about encouraging people to get involved in shaping public services and a strong advocate of keeping communications simple, easy to understand and avoiding jargon.

Posts by this member

Reputation and Revenue

I am often asked what the difference is between public relations and marketing. So what’s the [...]