With over 15 years of experience in the design industry, I have been involved in various design projects and in different stages of the design spectrum, from conceptualization to the finished product. I particularly enjoy working with small businesses and start-ups, as I love the energy and the potential to be part of something new and exciting. I am keen on providing a personal service, as I believe that design is as unique as the individual I am designing for. My approach is to determine the needs of the business first as clearly as possible, and then I focus on translating these unique business objectives into creative and actionable digital concepts and experiences. What really defines me is my complete immersion in every project I take on.