Sarah Stirling

Personal & Executive Coach


WIBN Groups


Sarah Stirling is a Barefoot qualified Executive and Personal Coach. Sarah's approach to coaching is to bring a balance of support and challenge, of personal warmth and directness. Before becoming a coach, she had a very broad range of leadership positions, which informs her approach to coaching. She has had senior business development roles in High-End Food Service and Medical Supplies. She has run her own equestrian supplies business and spent many years leading the development of clinical services for a major pharmaceutical company. She has also competed in Masters rowing at the highest levels, both domestically and internationally. Sarah believes that coaching should help people to acknowledge their strengths and talents and to celebrate their achievements. However, there should be a hard edge as well, helping clients to understand their role in achieving business or personal success, and to enhance that role in ways that are measurable and sustainable. Effective coaching challenges limiting assumptions embedded in our viewpoints about self and others. Coaching drives you to achieve more in less time and supports you to grow your business and simultaneously improve your overall life.