SEO Jargon Busting: Part 2

Can’t tell your links from your content, or your Google juice from your keyword density? Never fear, help is at hand! Here is Part 2 of my series on SEO Jargon-Busting, following on from Part 1.

1. Backlinks
Also known as External Links. A link from an external website or webpage that points to your website or one of your webpages. Backlinks are one of the key components of effective SEO and are often referred to as a “vote” for a website. NB: Links from social media do not count as backlinks (although it is still important to use social media to drive traffic to your website).

2. CMS: Content Management System
This is the editing interface for a website that gives non-technical website owners the opportunity to update the content of a website without needing to know HTML or how to code. They should be designed so that anyone can easily add text, images, videos and links to a website without any technical knowledge.

3. Content
This is the part of a webpage that includes the main body of text and images. It excludes the menus, sidebars, social media plug-ins, contact details, forms, frames, etc. The content is the part of the webpage that does the selling, informing or educating about the topic. Content marketing is an important part of SEO.

4. Duplicate Content
This is content that that appears identical to content published elsewhere on the web, either on someone else’s website or on another page on your own site. Google defines it as being “appreciably similar” content in more than one location on the Internet. There are plenty of myths around regarding so-called penalties in page rankings for using duplicate content, but you should avoid it because it confuses search engines. If they can’t decide which webpage to rank, chances are the eventual decision won’t be in your favour. Why take that risk?

5. Google Juice
In this context, this refers to the value your website gets from incoming backlinks from other websites. (“Google Guice” also the name of an open source software framework for the Java platform, but that’s a conversation for another day!) It’s a bit of a slang term that describes the visibility and authority of those backlinks. In summary, the better the quality of backlinks on your site, the more “Google Juice” you get, the better for your SEO.

6. Keyword Density
This is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Again, there are plenty of myths around how much is too much, but Google introduced this measure to combat the “Black Hat” art of “keyword stuffing”. Best practice seems to suggest that a keyword density of 5% is about right.

7. Long Tail Searches
This is a search phrase that contains more than 3 words. This is where search engine users are looking for something very specific and are quite often close to the point of making a purchase decision. They may also be using voice search. Long tail searches often get less traffic, but higher conversions.

8. Link Building
See also backlinks and Google Juice. This is the proactive activity you undertake to increase the number and quality of links on your website. Full-time SEO experts spend a lot of time (and budget) on link building. This can be in the form of creating links between pages on your website, linking from your website to other people’s, or canvassing other website owners to link from their website to yours.

9. Paid Search
Also known as Pay-Per-Click (or PPC). These are where you pay a search engine to list your website at the top of search page rankings by “bidding” on your keywords.

10. Organic Search
Also known as Natural or Unpaid search. This is what SEO is about. This covers all the activities you undertake to get to the top of natural page rankings without needing to hand over your hard-earned cash to search engine companies like Google. Organic search is more difficult than PPC and will take up more of your time and energy. But if you are marketing on a budget, then SEO is often the only way to go.

For more hints and tips on SEO then please visit my website.