I’m a sucker for social so I jumped on the bandwagon and joined new platform Vero – True Social last night. I’d like to think that, as a PR & Comms pro, I’m an early adopter but I fear not. It would seem the world and her husband has jumped on the app over the last few days. It’s had so many problems crashing due to the uptake that I’m struggling to work the blasted thing out!
Vero – True Social isn’t new but it is re-discovered. Launched back in 2015, it’s an ad-free “social network that lets you be yourself.” It’s algorithm free too which is music to most social media users ears. Think of it like Facebook and Instagram’s love child, but better as it’s all their good bits rolled into one (with none of the bad bits, apparently). The platform allows users to share photos, links, books, music, TV & movies and places on a easy to use dashboard.
“The feed is composed of your posts and the posts of people you’re either connected with or people you follow. We don’t curate it, manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you”, the company explains. So how can the platform survive without ads?
Simple, Vero is offering the first 1 million users free sign up for life. Once they hit the magic number, new users will have to pay a small, annual subscription fee. This subscription model, unlike all other platforms, allows Vero to stay advertising-free meaning that it doesn’t have to monetise users’ behaviour.
It’s new found fame is perhaps do to people’s frustrations with Facebook and the changes Instagram made to it’s chronological ordering. In March 2016, Instagram scraped chronological ordering in favouring of showing users moments they ‘think’ you care about first. This feed-ordering switch up didn’t go down well. Instagram has now become very much based on the number of followers people have, leading people to boost posts to extend reach and followers. Plus it pushes posts with the most engagement rather than showing you the latest posts from the friends you follow.
And don’t get me started on Facebook. As a social media planner for businesses, Facebook is almost exclusively a Pay To Play network if you want to have an anywhere near decent reach. Organic reach is down to about 1% of followers. The platform is maxed out to capacity.
Add into the mix that only a few days Kylie Jenner announced that she now longer uses Snap Chat (wiping a whopping £1bn off the value of the app) maybe Vero is the new platform everyone has been waiting for? Something has changed for sure.
A week ago, Vero didn’t even rank in the App Store’s top 1500 apps. Now it’s riding high at number 1.
I for one am going to give it a go and I’ll report back. It’s not easy. The platform is down as much as it’s up at the moment due to the numbers signing up. So if you don’t want to pay the annual subscription fee, I’d suggest you sign up sharpish.
Find me on Vero – Rachel Bradley Founder Gossip Girl PR.