If you are a small business owner interested in improving your use and understanding of social media, but you need help in developing a strategy then this is the workshop for you.
This workshop will be led by digital expert and ‘Digital Mums’ trained Anita Bellas and was developed for small businesses like you. Anita also has 15 years experience in designing and developing user experiences for brands.
About the half-day workshop
1. Know your audience
Social media is a crowded space. How can you make sure you reach the right people in the right way? In order to define your target customer it’s crucial to develop profiles of your customers called user personas. In this session, I’ll teach you everything you need to know about personas, what they look like, why they are important and how to create your own.
2: Build a sociable brand
Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. In this session, I’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.
You will walk out of the workshop with a clearer understanding of who your customer is. We’ll also be getting practical and you’ll work on creating a persona for one of your customers from scratch. You will also come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy.