What is a copywriter?

What is a copywriter?
• A copywriter extensively researches your product or brand
• They then write your online or print material content, for the purpose of advertising or marketing
• The aim is to increase your sales, fast
• The benefit is you only pay for a copywriter when you need them, unlike a marketing company
• Generic marketing doesn’t ask for calls to action, such as ‘order now’. Instead it will build on
brand awareness
• However, brand awareness takes time and you won’t get results fast