As I stood in the queue at my local supermarket with my 2 boys recently, I noticed a well-known charity canvassing for donations. I listened carefully to their spiel, whilst trying to avoid eye contact, as they badgered people finishing their shopping.
“Can I tell you what we are doing Sir?”
“Do you have a moment Madam?”
“That wine looks nice, are you going to drink it tonight?”
“Can I chat to you for a second?”
It never seemed to stop. I kept my eyes firmly fixed on the trolley, as I knew I would be next. However, instead of targeting me, the charity decided to hone their radar on my children.
“When are you back at school boys?”
“We have another week on holiday yet” my eldest son answered.
I ushered them to the other side of the shopping trolley and thankfully we moved a little further up the queue. We were now out of their reach, but they carried on badgering other shoppers as they tried to make their way home to a more guilt-free haven. I know that every charity needs donations and, don’t get me wrong, I more than do my bit, but there has to be a better way to do it than this harsh, double-glazing salesman approach. They made me feel really uncomfortable and slightly annoyed. More importantly, from a charity perspective, I couldn’t see that they were actually achieving a great deal.
After unpacking the shopping at home, I started to wonder if this charity was using the same approach on Twitter, the social network. Thankfully, after a little look at their recent tweets, I could see they weren’t. Their tweets were friendly, chatty and helpful. What a shame they didn’t take the same approach when they were doing it in an environment that relied solely on social interaction.
It got me thinking about social media and how often I see people getting it wrong. In recent weeks, I have also heard the same comments about Twitter. “I get nothing from Twitter. I have tried it, but it just doesn’t work for my business” seems to be a common grievance. If that’s the case, then ask yourself these questions and answer them honestly.
- Do I help people on Twitter?
- Do I share information for others on Twitter?
- Do I actually speak to people on Twitter?
If you answered “No” to all of the above, then ask yourself something else. Is your current strategy to schedule lots of sales messages? Yes? Do you then wonder why no-one seems to be interested? If so, like the charity in the supermarket, you are trying to hard sell and, for many people, it is a complete turn off.
Read the full article by clicking here 10 things you could tweet about, besides yourself …