Why being a visitor magnet is good for business

When you are busy running your business, it can be hard to find the time for networking. Sometimes, it’s as much as you can do to put together a quick 60-second pitch on the way to the meeting……I get it.

Once you arrive, it’s fantastic to meet up with your regular group members. You’ve built some really strong bonds with them and it’s like catching up with old friends. The group works for you and your business and you are happy for it to tick along as it is.

We all know how important those connections are and we’ve seen incredible success as businesses blossom with the support of other members. But, there’s something else we can all do to take networking to another level – that’s becoming a visitor magnet!

So why are visitors good for business?

The optimum number for a group is 22 members, with four new visitors every month to keep a regular flow of energy, new perspectives and opportunities.

Visitors enable you to regularly showcase your business to new, potential clients and they may have connections which are ideal for your business.

There are often complementary businesses that can boost collaboration across a number of members – such as a printer, graphic designer, marketing consultant and social media professional, or an IFA, accountant, solicitor and insurance consultant.

It’s natural that members move on from time to time, so it’s good to have a supply of new people to ensure the group operates as effectively as possible.

How to be a visitor magnet!

Who do you know who could benefit from visiting a WIBN group?

What professions are missing, and who would you like to collaborate with?

Try to identify at least one person or local business each month that you would like to come along, and let your associate know.

As long as there is no crossover with anyone in the group, you can also invite visitors yourself by email (your associate can provide you with an invitation).

Plus, it helps to share posts from your WIBN group on social media to raise awareness and encourage more people to attend.

For my groups, it’s never about bums on seats. It’s about having the right professions and personalities in the group. The energy has to be right. Occasionally, there are visitors which are not invited back if they are not the right fit for the group – which is why we make it by invitation only.

So, I’m encouraging all my groups to think about visitors as part of their approach to networking. If you have anyone you would like to invite, or if you are keen to visit a WIBN group, please don’t hesitate to get in touch.